• Speed and Luxury show

    Speed and Luxury

    The R8 is a road car modeled after a champion racecar but there has been no compromise on comfort.

    (02:59)
  • All aluminium show

    All aluminium

    Lightweight yet strong. Discover how aluminium has revolutionised automotive construction.

    (03:03)
  • Liquid Power show

    Liquid Power

    Discover how this unique Hydroforming process uses a high-pressure liquid to change the shape of metal.

    (03:02)
  • Engine Pleasure show

    Engine Pleasure

    Find out why the R8 engine is guaranteed to put a smile on its owner's face.

    (03:00)
  • Painting by Science show

    Painting by Science

    The aluminum body is submerged into electrostatic coat to protect against corrosion.

    (03:00)
  • Audi R8 show

    Audi R8

    Find out how this pure driving experience is built.

    (00:59)
  • Particleboard show

    Particleboard

    Spruce trees harvested from local sustainable forests are smashed to wood chips to form Ikea's Particleboard.

    (03:06)
  • Prototyping show

    Prototyping

    2000 prototypes are made each year. Some products take up to two years to develop.

    (02:59)
  • Billy Bookcase show

    Billy Bookcase

    Functional, durable and timeless. 130,000 of this bestselling bookshelf are built every week.

    (03:06)
  • Ektorp Sofa show

    Ektorp Sofa

    900 Ektorps are manufactured every day by a team of over 700 fabric specialists.

    (03:02)
  • Fireproof show

    Fireproof

    How do Ikea know their furniture is made of fire-resistant materials? They set fire to it, of course!

    (02:55)
  • Extreme show

    Extreme

    Louder, larger, and with sharper design, the Lamborghini will always be the "bad boy" of the super-sports-car.

    (03:05)
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